With increasing consumerism and profusion, Whoopee wants to serve as a platform for exchanging objects such as toys and video games between neighbors. In addition, Whoopee provides valid donation company links and a pick-up donation facility for anybody who wants to rid themselves of extra stuff.
The client had many toys at home that her children were tired of while she had to get new toys for them every month, so she hired our agency to develop a product that would rid unwanted toys and video games that they wanted. The problem was finding a unique and new product that never had been made before.
Exchange of Goods: Whoopee is the first platform ready to exchange things within a maximum of 30 miles.
Pick-up Donation: There is an option to connect users to a pick-up donation company in the closest area.
Donation option: Provide a link to guide users to the validated donation websites.
I researched on potential users, and wanted to transition the attention to competitors in the market space. Although, there is no stand-out exchange website, the two buy and sell competitors I looked into were eBay, and OfferUp. These competitors would help me conceptualize the look of Whoopee.
With the research and data collected, I began building user personas. These three personas would be identified as potential users.
By understanding the user flows, I started sketching out what the screen would look like. I used a four-step sketch process. This helped to find the best possible design layout. I would use Figma to design these sketches into wireframes digitally.
The wireframe sketches done above explored how the landing page would look once the user uses the Exchange option. Creating different landing page iterations helped identify which layout creates the best user flow. From here, I selected the sketches I wanted to move forward with and made digital renditions of them.
The paper prototype was a valuable craft that helped create a few different versions of a design and rapidly iterated to flourish the creative ideation. Paper prototyping is an extra step in the process. The most robust drawback is that I needed to create a digital prototype.
The first step in branding was identifying the target audience, those who care about humanity, corporation, and goodwill. Having worked in society, I understood that one of the critical struggles was not feeling part of a whole. Often, the details and direction of a project can get lost in translation. All I wanted was clarity and a word to reflect using this product. “Whoopee” used in the product means having full of joys and delights comes with satisfaction.
In the second preference test, I focused on the hero section of the homepage.
Overall, I believe that I successfully captured the MVP of Whoopee. It was a great side project that I enjoyed it. I was able to find a solution to decrease consumerism. This project was successful because I could understand the client's needs, and I tried to present the best solution. Whoopee has proved as a solution in exchanging two things between two neighbors, which is a feasible and unique idea. Users could log in to the website with their Gmail account, and also pick-up donation facility is prepared for anybody who could not figure out what they should do with the donation stuff. Whoopee linked users to some different valid donation websites. In future iterations of the product, I would like to allow users to exchange more than toys and video games and add more donation websites.
