BRANDING & IDENTITY PHASE
The overall feeling of fun inspired Funday's name. I wanted the name to be fun and induce joy that reminds users of leisure time pleasure. Therefore, I selected Funday among some candidates' names to stand out for fun reasons more than the competition.
LOGO DESIGN
I designed the logo as follows seven steps:
1) Go through the product purpose
2) Extract essential points from the pre-deliverables
3) Draw sketches on paper
4) Select one or two of the sketches
5) Convert sketch to vector
6) Assign colors to the logo
7) Add to the project
I took all the information from the discovery phase to help me get a sense of the environment and the product's purpose. Next, I started generating logo ideas. Then I executed them digitally by Adobe Illustrator and tested different colors, fonts, spacing, and alignment. I needed to consider a Funday + Physical activity symbol, so I have decided to go on with the Sun illustration. Sketching the logo might be time-consuming, so I let my mind develop the imagination and idea mature, and I came back to the project after a break to have a fresh look to select the best one.
COLOR PALETTE
Firstly, I moved forward with having a simple color palette feature an Amaranth purple accent which is a monochromatic color scheme. The purple color palette was reminded a stale feeling that is far from youth and life. Therefore, I decided to use blue, green, white, and black to make the application fresh and active.
HIGH-FIDELITY DESIGN
With the branding complete, I started working on the first set of high-fidelity mockup. The idea behind the first draft of the high-fidelity mock-up was to accurately represent how Funday would be used. Using the Funday app requires login because users need to save their own information and use them next time. The clickable prototype was implemented in Figma.
USER TESTING
II tested the initial design with two participants interested in playing sports teams. In the usability tests, the participants had to accomplish five tasks.
Task1: Create an account.
Task2: Sign in to the user account.
Task3: Reserve a place on a team that plays on Fridays.
Task4: Create a team, then check it on the profile.
Task5: Edit profile info.
The testing results showed that the participants were approximately completing all tasks. There were slight problems with clickable parts and comments about the prototype that I would incorporate into the final mockup.After user testing, I decided to add the "Wishlists" option on my navigation to let users have the opportunity to save favorite events.
Moreover, the user testing result added a section called "Browse by Category" to clarify what the application is for users who open the application for the first time.
PREFERENCE TESTING
Having received feedback on the final designs, I worked on revisions to screens. I wanted to test them out to users to see their layout preferences with these revisions. The two tests that I had users test for was how the information would be displayed. How the logo looks to be, and how an item’s status should be shown to users.
CONCLUSION
Overall, I believe that I successfully captured the MVP of Funday. It was a great side project that I was interested in working on. I defined a solution for users to find a team to have a great time. This project was successful because I was able to involve all high-priority user stories with some medium and low stories. Funday can also be set up on Amazon echo dot skills till whenever users ask echo dot about a team near their places, echo dot as a third party device assists them to reserve a spot. Funday allows users to use notification, wishlists, and reservation options. I would look to add a chatbox to let users talk. In addition, set up tournaments between teams.
